Officeworks - Back to School ‘24

Real kids hold the key to Back To School, not retailers. So we revisited last year's stars to learn their real wants and needs in gearing up for their big year ahead.

The documentary-style follow-up reinforced Officeworks’ dedication to embracing their worlds, allowing the kids to lead the way as they do best. We also wove in the brand's fresh, more-tactile look and feel, keeping things eye-catching and cohesive across every deliverable and media placement.

Credits: Creative Art Director