Samsung Watch With Heart - Australian Open
Credits: Creative Art Director
Insight
Insight: The AO broadcast is edge-of-your seat viewing. From the passion for the players to the tension
of every serve, return and line call, the stakes are as high as the heart rates.
Using Samsung Galaxy Watches,
we get at-home and in-person spectators to contribute their heart rates amplifying the excitement of the AO Broadcast.
How it works:
We crowdsource heart rates to elevate the AO broadcast experience.
Execution examples:
The Rod Laver Arena roof opens up to reveal a collective heartbeat AR experience.
Execution examples:
A live dynamic billboard that transforms heart-rate data into eye-catching visuals.