Hungry Jack’s - Home of the sWhopper

PROBLEM: Hungry Jack’s foot traffic suffers, especially in favour of McDonald’s due to the their family-friendly restaurants (playground, etc.). HJ’s products are perceived as higher in quality, and better taste.

IDEA:

How they say? If the mountain don’t come to HJ’s, then HJ’s goes to the mountains.. A PR stunt where when someone is not satisfied with the poor quality of competitors products, but still want to keep the quiet in the family, and don’t want to start unnecessary dramas with the kids, HJ’s has got their back.

Introducing the sWhopper Truck.

How It Works

What you need to do you ask? Not much. If not happy with the quality of the competitors’ product, just come our truck just outside, we will be there waiting for you, ready to swap it for a Whopper.

So you get to stay with your family, but eating what you actually love.