Hungry Jack’s Halloween Whopper Social Campaing

Hungry Jack’s made a special Halloween Burger. We decided to prank unaware customers with the help of their friends.

Credits: Art Director, Designer, Edit

 
<iframe src="https://www.facebook.com/plugins/video.php?height=314&href=https%3A%2F%2Fwww.facebook.com%2FHungryJacks%2Fvideos%2F10155394671143378%2F&show_text=true&width=560" width="560" height="429" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
 

Social Post and Snapchat Filter

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Store Fitout

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Some Results: The campaign was viewed over 1.5M times on Facebook alone, making it the most successful campaign in HJ’s history recording a top month sale unbeaten till these days. Over half million organic reach users with 250% user engagement.

 
 
 
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