Samsung x Dylan Alcott - Australian Open

Merging game-changing tech with game- changing talent. Sounds easy. Yet when the media buy is the Australian Open broadcast, and the GOAT is no longer playing tennis – we needed a simple way to seamlessly connect brand, product, network, moment and personality.

Across two films, we teamed up with newly-happily-retired Dylan, now playing just as hard on different courts – ensuring his next shots are being fuelled by Samsung, and filmed on Samsung.

Credits: Creative Art Director

The Philanthropist

The Advocate